More like “novelty pricing” IMO. Pay a premium to drink the exotic milk of the day.

Oat milk is just oatmeal in disguise, it’s as cheap as they come. The sad thing is that as overpriced as it is, as fake milks go, it’s pretty much the best! My ex drinks it because she’s lactose intolerant, and unlike almond or soy it’s actually palatable IMO.

Real Asian style fresh soy milk is excellent btw because it doesn’t pretend to be cow milk. It’s more like a hot creamy bean soup. Makes a great breakfast, if you happen to be in Taiwan