I agree. I personally think we need the intervention to look similar to the way we changed smoking habits. There needs to be a multi-pronged approach that includes massive propaganda about the dangers of climate change, made visible in imagery on the meats, alongside massive tax increases on meat products and banning advertising of them. Banning branding and forcing generic branding would be useful too, that worked extremely well across europe for smoking. Spoiler warning for shock imagery:

Meat free products are a big part of it. But growing that industry has to come alongside ending the old one, it won’t grow to fill the gap without also making it competitively viable. If governments got behind ending meat in this way you’d see massive investments going into the alternatives as it would be obvious to the financial class that it will be a growth market.