I was excited to see it’s someone different than who I thought this article would be about. I heard a similar story about breaking down synthetic fibers to their original components, making them (infinitely?) reusable, not just for recycled fiber, but as new fiber. The process in this story seems to save natural fiber as well, so there’s at least 2 groups working on different methods, so success is more likely, I hope.
Over one hundred billion garments will be produced this year, but they don’t have to be.
Peter Majeranowski says we have all the clothes we need to make all the clothing we’ll ever need, and his company, Circ, has pioneered the technology to prove it.
This week on How I Built This Lab, Peter shares how trying to create fuel from tobacco unintentionally led to the creation of a different material — pulp that could go back to the beginning of the supply chain and close the loop on fast fashion. Plus, the future of sustainability in the industry and the impact brands can have on the environment simply by changing their fabric sources.
I was excited to see it’s someone different than who I thought this article would be about. I heard a similar story about breaking down synthetic fibers to their original components, making them (infinitely?) reusable, not just for recycled fiber, but as new fiber. The process in this story seems to save natural fiber as well, so there’s at least 2 groups working on different methods, so success is more likely, I hope.
Circ - Our Technology
How I Built This Podcast with Guy Raz • Episode 551 • Threading the future of circular fashion with Peter Majeranowski of Circ