Up to a point. Google+ was invite only for so long that by the time it became available to the general public no one cared anymore. When people signed in with their new accounts they couldn’t find anyone they knew, and they never came back.
Really stupid on Google’s part, because they launched at a time when people were angry with Facebook for selling private user data, and a lot of users probably would have moved to G+ if they had been able to.
Facebook was invite only. The you had to have an edu email address. Then they finally opened it up for everyone.
Exclusivity can drive marketing for a time. People want in on what only some can have.
Up to a point. Google+ was invite only for so long that by the time it became available to the general public no one cared anymore. When people signed in with their new accounts they couldn’t find anyone they knew, and they never came back.
Really stupid on Google’s part, because they launched at a time when people were angry with Facebook for selling private user data, and a lot of users probably would have moved to G+ if they had been able to.
There’s a number of things they messed up with Google+. I did like their share circles concept.