They’re trying to capture the consumer surplus. Normally, a seller can have either high margins and low volume, or low margins and high volume. The retailers wet dream is to get the benefits of both. If the reward program profiles you as someone who buys coffee at $4.00, but not at $6.00, you’ll get coupons for coffee that the people who buy coffee every week regardless of price won’t get.

FWIW, I’ve found stores that don’t even have rewards cards frequently have lower prices than their competitors’ reward card sale prices.

I assumed the only reason we don’t already is because of the ethical issues with subjecting human women to the practices that make bovine milk economical.

Your #1 is the etymological meaning of the word. For precise usage, there should be at least some element of #2, lest you inadvertently misclassify a misanthrope who hates everybody. That’s assuming you’re using a gender-inclusive sense of the word ‘guy’; anyone can be a misogynist.

Thought there might be pretty nipples under that shirt. Always good to get those suspicions confirmed.