I didn’t want to say that Twitters execution of it is perfect, it’s just why Elon comes up with all these seemingly insane ideas. He has a huge userbase that won’t leave, he had advertisers who he thought wouldn’t want to leave and now he’s trying to squeeze. The problem is that he obviously didn’t have his grasp as tightly around the advertisers as he thought, which is why step 3 of Enshittitication entirely fails, at least from what is known to us. The idea is to keep everyone kind of hostage while you squeeze and while it seems to work with a huge chunk of the userbase, a bigger portion of the advertisers simply move on.

Putting a name on a century-old concept isn’t the worst idea because now we can easily refer to it when it happens once again. And yes, the old age of that problem is why I consider it a bit of a rabit-hole. It’s not just something Twitter does now or that tech companies do now because they copy from each other. It’s a quite old concept you’ll hear about again and again and can read up on quite a bit, if you really are interested into more than the basic concept or why companies keep trying even though the outcome does not always see positive (from an outside, users perspective).

Look up enshittitication, it’s an interesting rabbit hole.

Basically, the idea is that there is a path companies go along where they first please users to build a user base, once you are bound to a platform and don’t want to leave (because “everyone” is there) they instead start to shift towards pleasing advertisers until they also feel trapped (because “everyone” advertises there). The final move is trying to squeeze as much as possible out of all these trapped people and companies. It’s not just social media, although this of course makes it most obvious at least for a trapped user base. But this also applies for any other big thing that “evryone” uses.

I’m not really surprised, I’d actually assume that sexy John Oliver and the other protests created a lot of additional traffic. People post like crazy and a lot of people want to see that, especially since it got some coverage on news sites. Add to that the big majority of people who do not care (remember that 80% of traffic was still reached) plus some who may have been sympathetic enough to join the two day protest but don’t care enough to continue to stay away. It’s really not surprising that we’re back to normal numbers.

Thankfully this isn’t the only impact people currently still make, so this isn’t over. The real question now will be how else it might change Reddit.