For some reason I think of it as an older concept. Now Starbucks and coffee chains are popular.
Seinfeld on instant coffee https://youtu.be/uDrh5pujB9I?si=VdlVEREjMTNd2Bs7
Highlighting carlcook’s advice:
dissolve in cold water, ONLY THEN add hot water. The rationale behind it is that aromatics evaporate too quickly when the instant powder is infused with too/boiling hot water.
I like it just fine. Used to drink it all the time at my old job. My current job actually has coffee in the break room as a perk, so now I drink that. It’s still basic Folgers or whatever, but it’s fine. Not every coffee needs to be fancy. Sometimes I just want a cup of joe.