Mac sales are down.
I’m really not surprised. They are just a bit too expensive once you start upgrading the storage and ram.
I have been holding out on buying a Mac since the M2 was rumored to come out.
I keep hoping that the base model will have a larger amount of storage and ram, but it does not.
They keep selling faster processors, but I do not need that, I need more storage and I’d like more ram.
At this point, I’m just going to buy a used M1 air. If Apple had 512 and 26 standard on the base air, I’d pickup a new one today.
Do you disagree? What can Apple do to increase Mac sales?
And why exactly would these customers get a MacBook “Pro”?
I can see how a MacBook Air with low base specs (8/256) has its audience. I recommended a base spec M1 Air to my aunt 1-2 years ago and she absolutely loves it. She got it for about 950,-€ I think, and with her coming from Windows laptops costing half as much at most, there was no way she would’ve spent more than 1.000,-€. She does some surfing, mailing, word processing, video conferencing and photo library management (using iCloud Photos). It’s completely fine - might even say pretty great - for that.
Nowadays you can find some deals where the base M2 Air is < 1.000,-€, and that’s also a decent deal.
The base model M3 MacBook Pro is 1.999,-€. Now Apple magically added 200,-€ after accounting for taxes and exchange rate ($1,599 is about 1.500,-€, add taxes to that and you’re at 1.785,-€, so 1.799,-€ should’ve been the price, but they made it 1.999,-€ anyway), but even if third party sellers sell it for like 1.800,-€ in a few months, it’s still 800,-€ more than the base model Air. I know you get more ports, a way nicer screen etc., that’s not my point. My point is that people who are looking for a “good enough for simple tasks” laptop usually don’t shop in that price range, and people who do usually have higher requirements than 8 GB of RAM.