I feel like it used to be size, color, and clarity meant more expensive. Now I look at a 500$ 4k TV and a 2000$ 4k TV and I don’t know what the difference is. They can both be smart TVs, be the same size, and have a lot of same advertised features, but what are the subtle unspoken mysteries that justify a huge price gap?
branding. if you want a name brand (Sony, Samsung, LG, etc) you’re going to pay through the nose for it. the knockoff chinese brands that have weird, acronym or nonsense-sounding names are going to be able to offer a perfectly good “TV” experience for a fraction of the cost of a name brand TV